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Hurdles to Small Business Startup Success

With cut throat competition in almost every field, starting small business is also not free from challenges. Initially you may have to face many challenges and hurdles to start a business venture but if dealt wisely along with precautionary measures, the entrepreneur can yield maximum profits.

Challenges of small business startups:

The common challenges faced by startups are listed below:

Creating brand name:

The biggest challenge that a small business startup faces is of creating a brand name. The business venture is altogether new and it takes time to build trust among the masses.

Sufficient funds:

The major challenge in front of small business startups is of funds. The business requires investors that can support the business venture. Also the business owners need to have some money kept aside to be used during the emergencies.


Marketing needs lot of funds and strategy. A small business promoted well yields maximum benefits than one who fails to advertise their products or services in the market. With the scarcity of finances, the startups have to bank upon network marketing and on the advertising done through word-of-mouth to save marketing costs.


As the small business startups are initiated by single person, it may lack in managerial skill, which is required to run the business. Though the small business entrepreneurs may have sound technical knowledge but he may not be successful in marketing. His not so experienced background can also hamper the business.


Due to restricted resources and inadequate expertise, the quality of services or products provided by starting small business startups are not up to the mark and may not maintain the standards of the industry.

Apart from these challenges, not staying focused on your startups can invite problems to the small business entrepreneurs. If a startup business owner takes his independence for granted or consider business like not a real job then there are possibilities that he can get sidetracked from the business. Focus on getting investors, clients and a bigger customer base, which would help you stand out against other companies.

The challenges faced by small business entrepreneurs can be avoided easily if the business started by them is aptly planned and ample amount of funds are gathered before hand as startup cost.

For more information related to this starting small business please visits: entrepreneurindia.com

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